Betking's Launch of New Brand Identity: BetKing, Nigeria's fastest-growing sports and digital entertainment brand, celebrated the launch of its new brand identity with a press conference to inform the media about the new direction brand headed and concluded with a celebratory dinner. Media relations of the launch campaign was effectively handled by Satira Media & PR. We ensured the maximum impact of media presence and coverage at the press conference and cocktail reception, press release syndication of important details about the launch in major newspapers and blogs across the country and enhanced the managing director’s public profile through thought leadership articles and interviews. The outcome of our media relations strategy resulted to the nationwide awareness of the relaunch campaign and social media trend of the campaign theme -That Feeling, That’s Betking.